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Elevating Nepal as a Luxury Tourism Destination

A catalytic movement helping build Nepal as a luxury wellness tourism destination in the global market.

The Visionaries:

Shinta Mani Mustang is backed by experienced leaders in destination-led luxury hospitality, with strong alignment to national tourism priorities and close engagement with Nepal’s tourism ecosystem.

Namgyal Sherpa, CEO of Sherpa Hospitality Group

Namgyal Sherpa is the CEO of Sherpa Hospitality and Vice President of the Pasang Lhamu Foundation, advancing his mother Pasang Lhamu Sherpa’s legacy of empowerment in Nepal.

Lakpa Sonam Sherpa, Founder of Sherpa Hospitality Group

Founder, a lifelong mountaineer, made history in 2023 as the first Nepali to complete the Seven Summits, now using his achievement to promote Everest conservation and to position the Himalayas within Nepal’s luxury tourism narrative.

Bill Bensley, Designer, HMDAsia

World-renowned designer delivering culturally immersive, destination-driven luxury design.

Sherpa Hospitality Group (SHG)

A leading Nepali hospitality group owned by the Sherpa family, with a proven track record in high- end tourism and alignment with Nepal Tourism Board.

Shinta Mani Hotels (HMD Asia)

An international luxury hotel brand providing franchise expertise, global brand standards, and international market access.

A Global Brand Vision

Shinta Mani Anglor

Shinta Mani Wild

Shinta Mani Mustang

A Visionary Collaboration Rooted in Storytelling

Created through a collaboration between Shinta Mani and celebrated designer Bill Bensley, Shinta Mani Mustang embodies immersive, story-led luxury. Every element is crafted to connect design with place, offering guests a transformative experience deeply grounded in local heritage.

The Investment Case

Founded in 2023 in Upper Mustang, Shinta Mani Mustang is redefining what luxury travel means for Nepal — placing cultural preservation, environmental stewardship, and community empowerment at the heart of a world-class hospitality experience in Mustang’s sacred landscape.

With NIBL Equity Partners’ investment, Shinta Mani Mustang is proving that ultra-luxury hospitality and environmental stewardship go hand in hand — responsible operations powering a world-class guest experience in one of the world’s most sacred landscapes.

NIBL EP’s strategic capital and governance enablement is building Shinta Mani Mustang into a scalable, investment-grade luxury hospitality circuit — where disciplined expansion meets deep community impact across Upper Mustang.

Testimonials from the Staff

 Empowering Local Communities

“Shinta Mani Mustang gave me the opportunity to build a meaningful career at home, support my family with pride, and gain world-class hospitality skills without leaving my community.”

Abhishek Thakali

“For many of us, the only options were farming or leaving the country; Shinta Mani Mustang gave me a future I never imagined”

Dawa Sangpo Gurung

“This resort has turned our living culture into pride and possibility, and has given the opportunity to artisans and families to continue traditional crafts by creating demand and income.”

Shristi Magar

“This hotel has created more job opportunities in Mustang, accepting locals without experience, especially young women, and the community is happy that international luxury hospitality was introduced while preserving Mustang’s culture, art, religion, and tradition.”

Alish Thakali

“Shinta Mani Mustang gave me the opportunity to build a meaningful career at home, support my family with pride, and gain world-class hospitality skills without leaving my community.”

Abhishek Thakali

“For many of us, the only options were farming or leaving the country; Shinta Mani Mustang gave me a future I never imagined”

Dawa Sangpo Gurung

“This resort has turned our living culture into pride and possibility, and has given the opportunity to artisans and families to continue traditional crafts by creating demand and income.”

Shristi Magar

“This hotel has created jobs in Mustang by hiring local youth, especially women with no prior experience, while introducing international luxury hospitality and preserving the region’s culture, art, religion, and traditions.”

Alish Thakali

Key Achievements

Hospitality Excellence

Guest Experience & Global Recognition

  • $2,000 Average Daily Rate – 5× greater than the Nepal luxury segment average
  • 10+ international awards (Condé Nast, Tatler, SATA)
  • Bill Bensley’s story-driven luxury design standards
  • Setting a benchmark for responsible ultra-luxury in the Himalayas

Sustainability

Environment & Responsible Operations

  • Carbon Aware Operations: Use of renewable energy and energy-efficient systems.
  • Solar and hybrid systems power operations in high-altitude conditions.
  • 90% reduction in single-use. No plastic bottles or throwaway cutlery.
  • Utilized a sustainable wastewater system in their apple and apricot orchards. Refraining from using single-use plastics.
  • Priority on regional food produce and traditional crafts

Ecotourism Practices

Low-Impact Trekking & Exploration

  • Curated walking routes such as Chema Lake and Lubra Village
  • Led by trained Bensley’s butlers with emphasis on private groups
  • Designed to minimize environmental disturbance and preserve trails
  • No commercial exploitation of sacred or religious spaces
  • Experiences designed around reverence and cultural sensitivity

Community Engagement

Employment & Social Development

  • Local Employment: 33% of the hotel staff are hired from the Mustang Community.
  • Local Sourcing: At least 20% of procurements sourced from local suppliers, with an emphasis on independent, organic farmers.

Real Eco-Tourism demanded a three-way commitment. Environmental protection, real connection with guests, and community prosperity. When these elements align, they generate lasting economic resilience in even the most fragile ecosystems.

Shinta Mani Mustang embodied NIBL Equity Partner’s investment philosophy, proving that impact tourism can be achieved through sustainable, community-driven partnerships that create value for all.

How NIBL Equity Partners Helped Shinta Mani Mustang

NIBL EP’s involvement is fundamentally strategic, focusing on value creation at the ownership and governance level, rather than day-to-day operations.

Strategic & Governance Enablement

NIBL’s Active ownership, built on capital discipline, board-level oversight, and strategic guidance, led to long-term value creation in the global luxury tourism segment: their architecture meticulously employs local materials & traditional craftsmanship. Vernacular design throughout the lodge.

Strategic Guidance

Governance Oversight

Board Mandates & Milestone Tracking

Network Facilitation

Luxury Market Positioning

Scaling operations without compromising quality

Sustainable capital deployment enabled the development of international-standard facilities and strengthened operational systems to support responsible growth. The hotel’s architecture consists of low-rise structures designed to blend into the Mustang landscape and minimize disturbance to natural features, reflecting Bill Bensley’s international craftsmanship expressed throughout the lodge.

Value Creation

Risk & ESG Alignment

Community Engagement Protocols

Scalable Operating Model

Improved Service Consistency and Guest Experience

Investing ahead of demand — building a scalable luxury hospitality circuit

NIBL EP will enable disciplined expansion and brand institutionalization to build a scalable, investment-grade luxury hospitality circuit — strengthening brand equity and cash flows, creating clear pathways for a value-accretive exit through strategic partnerships, franchising, or portfolio-level monetization.

Capital for Growth

Expansion Capital

Sustainable Facilities

Circuit Development & Exit Pathways

Stronger farmer economics created lasting resilience

Delish strengthened its dairy value chain through a cooperative-led milk procurement model with transparent pricing and premium payments for quality production.

Farmer training programs on productivity, animal health, and hygiene practices helped improve rural livelihoods while creating more stable income opportunities.

Value Chain Impact

NPR 1–3 Premium Per Liter

Cooperative Procurement
Model

Stable Rural Livelihoods

Impact at a Glance: A New Benchmark for Responsible Luxury

Avg. Daily Rate (5x Nepal avg)
$ 0
Jobs Created in 2025
0
Female Workforce
0 %
Staff from Mustang Community
0 %

From $200
Average Daily Rate to $2000

5x

Greater Nepal’s Average

50% YoY Growth
decent work

67 Jobs Created in 2025, 75 Jobs in 2025

200 MSMES supported  in 2025

Annual Vocational Training Programs 33% Staff from Mustang Community

gender

37% Female Workforce

Partnered with the Pasang Lhamu Foundation to advance gender equality by empowering local women through education, skills training, and community-led opportunities in Mustang.

partnership

3 community partners

Associated Foundations & Programs: Farmers & Foragers Program, Regenerative Travel(In the works), The Long Run Org, Nepal’s Pasang Lhamu Foundation, Global Dental Relief

climate

Installed solar energy in 2025

Two indoor greenhouses provide more than 15 kinds of fruits & vegetables for the chef, ensuring the quality of produce and massively reducing the carbon footprint.

From $200 Average Daily Rate to $2000 5x Greater Nepal’s Average 50% YoY Growth

67 Jobs Created in 2025

200 MSMES supported in 2025 Annual Vocational Training Programs 33% Staff from Mustang Community

37% Female Workforce

Partnered with the Pasang Lhamu Foundation to advance gender equality by empowering local women through education, skills training, and community-led opportunities in Mustang.

3 community partners

Associated Foundations & Programs: Farmers & Foragers Program, Regenerative Travel(In the works), The Long Run Org, Nepal’s Pasang Lhamu Foundation, Global Dental Relief

Installed solar energy in 2025

Two indoor greenhouses provide more than 15 kinds of fruits & vegetables for the chef, ensuring the quality of produce and massively reducing the carbon footprint.

Awards & Recognition

Best New Hotels for 2024

Nepal’s Best Resort SPA 2025

Destination Delux Award 2025

The Best New Hotels 2024

The Best Look of New Hotels on the Planet

South Asian Travel Awards (SATA) 2025

Tatler Best Asia 100 Hotels 2025

Best Luxury Boutique Hotel 2025

The Best in Travel 2025 - Best Luxury Adventure Hotel

Hot List 2024 -The Best New Hotels Around the World

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